Organizing great corporate events that will really make your business stand out from the pack is undoubtedly stressful, but the benefits can be enormous. This doesn’t mean your events have to be overly elaborate, but with some carefully considered forethought and planning you can make a lasting positive impression on your clients. Try applying our simple tips below and see how they can help you ace your next corporate event.
- Do something different
Of course, there are occasions when dinner or drinks work perfectly well as a corporate entertainment option but think outside of the box and you might find there’s an activity or event that would really distinguish your business from the rest. Perhaps you could take part in a gourmet cooking class, or maybe there is a fun activity such as an ‘escape room’ nearby that you know your customers would love. Sporting away-days also work well for active clients who enjoy a challenge and a bit of friendly competition!
- Take a break from work talk
Make sure you plan an event or activity that will allow you and your clients to talk about other subjects besides work. Part of the purpose of a corporate event is to get to know your clients on a more personal level, and this can be very difficult if you choose the wrong kind of event. Book something that is going to get you talking – working together to solve a problem, or comparing each other’s skills at a particular activity can be fun ways to get your clients to open up.
- Research your client’s interests
Don’t assume that just because you like the sound of a particular activity or event that your clients are going to love it just as much – remember, it is about them, not you. Do your research beforehand and find out if your client has a favorite restaurant in town, or a sports team that they follow religiously, then plan your next event based on this information. It is worth making the effort to research this as your clients will be impressed with a personalized experience that will make them feel truly valued.
- Sort out any payments in advance
There is nothing more awkward than a well-meaning waitress or event host inadvertently asking your clients for payment or placing the check for dinner right in front of them at the end of the evening. Try and come to a prior arrangement with your event host or organizer, and make sure that payment can be made either in advance or discreetly at the time of the event to avoid any awkward conversations.
- Book luxurious transportation
One thing you should never skimp on when it comes to corporate entertainment is the transportation service you use. You want to impress your clients from the moment your event begins, and our NJ limo service will be sure to set your event off right. Our professional chauffeurs are specially trained to offer an exceptional level of service, and our impeccable, luxurious fleet of vehicles will be sure to leave a lasting impression on your clients.
Also published on Medium.