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Tips for Having a Successful Corporate Roadshow


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Are you launching a road show for your business? The corporate road show is one of the best ways to market your company and new products, but it also includes a lot of moving parts and needs to be handled carefully.

Analyze Your Contacts and Product Interest

Don’t just choose the most popular states and cities to visit. Instead, do careful market analysis to find the best cities for your company. Look at which cities contain the majority of your contacts and which cities have shown an interest in your products, services and company in prior years. This will ensure that your corporate road show is well attended. You may want to think about conducting surveys in advance.

Use a Professional Ground Transportation Service

A professional ground transportation service is about more than just reliability and affordability. The professional service will be able to determine the best routes between cities for you and will also be able to ensure that you have a backup solution in the event that your vehicles break down. A professional transportation service will be able to help you adjust should anything go wrong and will ensure that everything is handled properly.

Start the Buzz Early

Advertising is extremely important for your road show and it should begin as early as possible. Start sending out information regarding your road show early so that you can gauge interest; this will help you determine which cities you’ll focus on. Don’t forget that you should also send reminders as the date approaches so that no one forgets you’ll be there! Remember to tailor your advertising campaigns to each of your cities to give it a personal touch and to really reach out to your client base.

Make Sure to Time it Right

Road shows are all about timing. Not just timing between destinations, but also seasonal timing, too. Depending on your company and your industry, certain times may be more relevant to your business. As an example, home renovations tend to increase through the spring and summer. If your product is tilted towards the northern audience, you’ll want to avoid winter travel. Make sure to conduct the applicable market research to determine when people will be most likely to attend your road show.

With proper planning, your road show should be a smashing success. Of course, anything can always be improved. Make sure to take notes about your road show to determine ways in which you can improve next year!

Posted in: corporate travel, Groups and Meetings

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