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Royal Coachman Worldwide Meeting Tips: The Best Corporate Events to Plan this Summer

In the world of corporate events, most winter plans are the more traditional seminars and conferences.  The summer months expand the possibility of incorporating outdoor venues and destinations. Employee recognition days, team building events or even new service launches can be much more engaging against the backdrop that the summer months provide.

Here are a host of ideas for planning corporate events in the summer months:


Baseball has over 200 years of history and is America’s favorite sporting pastime. For these reasons, it is a much loved corporate event theme. Ballparks have developed a series of great ideas to support your events; some of the best are:

  • Bleacher parties
  • Picnic parties
  • Suites
  • Field or upper deck party areas

The plus for you is that most venues are familiar with the challenges of corporate entertainment and tend to be flexible and supportive when you organize something with them.


Golf has an estimated 27 million devotees in the U.S., so a golf themed event is a natural corporate venue.  There are many great ways to incorporate golf into your program, including team tournaments, special courses and/or have course pro available to coach your team. New Jersey has some of the best golf courses in the country!

Thoroughbred Horse Racing

The excitement and showmanship to be found at any one of America’s thoroughbred and harness race tracks (like the Meadowlands Raceway here in New Jersey) are likely to be a great ingredient for a corporate event. The days are long enough to build meaningful relationships, with enough action to keep parties entertained but with fewer distractions than at a ball game. To make your day at the races a success you could consider the following options:

  • Executive suites or the exclusive dining room
  • Marquees tents
  • Seats in the box

Live Music

Most cities have an “in the park” concert series with a great variety of music that should cater for all tastes. The New York/New Jersey area has some of the best concert venues (both indoor and outdoor) in the country! Most festivals offer great corporate entertaining facilities. You will find everything from private tents to top quality catering. The best thing about live music events is the ambiance; the combination of the warm summer evening air with wine and great music is sure to provide a suitable launch pad for any successful event.

Sailing and Cruises

A private yacht can be a very unique way of entertaining attendees. Awesome views, exclusivity and great catering can be a winning combination for a corporate event. You should take a bit of time to ensure that the crew and captain are appropriate for your needs. Some ideas of water themed events are:

  • Alcoholic Beverages – simply add cocktails and live music
  • Dining – softer music and a steadier pace
  • A historical or architectural cruise – make sure you have a great guide


NASCAR has a very loyal fan base and draws a great deal of media attention. This means an event at a motor speedway can improve brand recognition. Like many other sporting venues, the nation’s auto speedways have special event staff who are very familiar with corporate entertainment at all levels.  You should be able to find the best combination of facilities and catering options to deliver a great experience to attendees. A speedway could, on a non-race day, even be the solution for the location you are looking for to host a more traditional large corporate event. The combination of open space and an exciting venue would certainly make for a memorable and unique day.

Royal Coachman offers the most highly regarded ground transportation solutions in the New Jersey, New York Metropolitan area and world-wide. As one of the Top 50 Limousine Service Companies, we specialize in corporate events and all your business travel needs. Call us today to see how we can help.

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